Launched in November 2024, Astrotalk Store generated over Rs 140 crore in revenue in FY25 and is currently running at an annualized run rate of more than Rs 200 crore, according to the firm.
E-commerce Expansion Beyond Consultations
The online astrology platform is accelerating its push into e-commerce to expand beyond consultations.
In order to assess the market for physical products indicated by astrologers, the vertical was internally incubated with an initial allocation of Rs 30 lakh. After gaining popularity, Astrotalk invested an additional Rs 40 crore to develop new categories, improve supply chains, increase inventory, and make investments in technology and marketing.
🔮 Astrotalk Store FY25 Snapshot
- Launch: November 2024
- FY25 Revenue: Rs 140+ crore
- Current ARR: Rs 200+ crore
- Initial Test Capital: Rs 30 lakh
- Expansion Investment: Rs 40 crore
- Orders Processed: 1.6 million+
Early Product–Market Fit and Scale
According to the corporation, the unit handled over 1.6 million orders in 2025, demonstrating early product-market fit.By FY27, Astrotalk Store intends to add over 500 new products to its current inventory of over 300 SKUs in categories like idols, bracelets, gemstones, rudrakshas, and ritual requirements.
Revenue Targets and Customer Trends
By FY27, the company hopes to generate annual recurring revenue from the e-commerce segment of Rs 400–500 crore.About 24% of orders are repeat purchases, and the company projects that tier-2 and tier-3 cities will account for roughly half of future sales. In an effort to improve average order values and boost client retention, the platform is currently branching out into daily-use and repeat-consumption categories.
📈 Astrotalk E-commerce Growth Strategy
- Repeat Orders: 24% of total purchases
- Key Markets: Tier-2 and tier-3 cities
- SKU Expansion: 300+ to 800+ by FY27
- New Categories: Daily-use and repeat-consumption products
- ARR Target: Rs 400–500 crore by FY27
Core Consultation Business Performance
Astrotalk’s primary consulting business is still growing at the time of the expansion. Due to an increase in paid chat and voice consultations, the company’s operating revenue in FY25 exceeded Rs 1,176 crore.Established in 2017, Astrotalk is an online marketplace with over 20,000 astrologers that caters to people in India as well as other countries like the US, UK, Canada, Australia, and Southeast Asia.Astrotalk is framing the shop as a major contributor to margins and long-term revenue stability in India’s mostly unorganized spiritual products market as e-commerce emerges as a second income engine.
Frequently asked questions
1) What is Astrotalk Store, and when was it introduced?
The e-commerce division of Astrotalk, Astrotalk Store, was established in November 2024 to offer spiritual and ritual items including bracelets, idols, rudrakshas, and gemstones that are advised by astrologers.
2) What was the Astrotalk Store’s FY25 revenue?
Astrotalk Store made more than Rs 140 crore in revenue in FY25 and is currently running at an annualized ru
n rate (ARR) of more than Rs 200 crore.
3) What goods is the Astrotalk Store selling?
The business sells more than 300 SKUs, including as idols, bracelets, gemstones, rudrakshas, and ceremonial necessities. By FY27, the company intends to offer more than 500 additional goods, both daily and recurring.
4) How is Astrotalk financing the growth of its online store?
After observing early progress, Astrotalk committed an additional Rs 40 crore to increase inventory, supply chains, technology, and marketing after originally investing Rs 30 lakh to evaluate demand.
5) What is Astrotalk’s e-commerce vertical revenue target?
By FY27, Astrotalk hopes to generate Rs 400–500 crore in annual recurring revenue (ARR), with tier-2 and tier-3 cities projected to provide significant demand.
Conclusion
The quick success of Astrotalk’s e-commerce division demonstrates a purposeful move away from astrological consultations and into India’s mainly unorganized spiritual goods sector. Astrotalk Store is becoming a potent second income generator because to its early product-market fit, increasing recurring business, and aggressive ARR goals.
The store is anticipated to be crucial in enhancing profits, client retention, and long-term revenue stability as the business expands both consultations and commerce.
Disclaimer
Disclaimer: This article is for informational purposes only. Revenue figures and projections are based on company statements and publicly available information and do not constitute financial, investment, or business advice.
