Infosys–MSG Digital Innovation Deal Extended: Infosys Theater Renamed at Madison Square Garden

Infosys and the Madison Square Garden Family of Companies have reached a major milestone in their partnership by formally extending and expanding their multi-year digital innovation partnership.

Infosys and Madison Square Garden Expand Digital Innovation Partnership

The rebranding of the famous 5,600-seat Theater at MSG to the Infosys Theater at Madison Square Garden is a major focal point of this revitalization. The Infosys Suite Level, located on the ninth floor of the arena, and this naming rights agreement reinforce the company’s tangible presence within the storied New York City complex.

Through digital platforms, Penn Station placements, and in-arena signage during New York Knicks and New York Rangers home games, Infosys will continue to retain high visibility as the Official Digital Innovation Partner.

Brand Presence and Naming Rights at Madison Square Garden

Through the use of Infosys Topaz, an AI-first suite of products created to give sports and entertainment fans more immersive experiences, the collaboration seeks to transform fan interaction. Infosys will keep incorporating state-of-the-art technology into the venue’s operations, building on past achievements like the “Fan Fabric” digital art display.

From big concert tours and comedy specials to high-profile athletic events like the NBA and NFL Drafts, the recently renamed Infosys Theater continues to be a top venue for world-class events. This partnership guarantees that one of the most intimate and adaptable venues in the world continues to lead the way in digital transformation and audience engagement.

AI-Driven Fan Engagement and Venue Innovation

“Our collaboration with Infosys is based on a mutual dedication to using innovation to improve the visitor experience,” stated Doug Jossem, MSG Entertainment’s Executive Vice President, Global Sports & Entertainment Partnerships.

“With integrated Infosys branding across The Garden complex, this collaboration will be realized for the more than two million attendees who attend events at MSG each year, including the recently rebranded Infosys Theater at Madison Square Garden.”

Leadership Perspective from MSG Entertainment

“By expanding our collaboration, we are strengthening our position as the New York Knicks, New York Rangers, and Madison Square Garden’s Official Digital Innovation Partner,” stated Sumit Virmani, Chief Marketing Officer at Infosys.

“Our digital innovation partnership with the Knicks and Rangers, along with the Infosys Theater at Madison Square Garden, will bring technology-driven storytelling, insights, and engagement to life across multiple touchpoints, creating new, immersive ways for fans to connect with the brand and their favorite teams.”

Infosys Vision for Sports and Entertainment Innovation

In terms of consulting and next-generation digital services, Infosys is a world leader. More than 330,000 of our employees strive to maximize human potential and forge the next big thing for individuals, companies, and communities. We help clients negotiate their digital transformation in 63 different countries.

With more than 40 years of expertise overseeing the operations and systems of multinational corporations, we are able to guide customers through their cloud and AI-powered digital transformation with skill.

Infosys Global Capabilities and Experience

Through the transfer of digital skills, expertise, and ideas from our innovation ecosystem, we empower the business with agile digital at scale, equip them with an AI-first core, and drive continuous improvement with always-on learning. We have a strong commitment to becoming an environmentally conscious, well-run company where diverse talent flourishes in a welcoming atmosphere.

Frequently asked questions

1. What is the main feature of the updated Infosys-MSG collaboration?

The development of the Infosys Suite Level on the arena’s ninth level and the rebranding of the 5,600-seat Theater at Madison Square Garden to the Infosys Theater at Madison Square Garden are the two main highlights.

2. How will Madison Square Garden involve Infosys?

With significant digital and physical presence across MSG, including in-arena signage, Penn Station placements, and branding during New York Knicks and New York Rangers home games, Infosys will remain the Official Digital Innovation Partner.

3. How would this collaboration improve fan interaction?

The collaboration builds on previous projects like the “Fan Fabric” digital art installation by utilizing Infosys Topaz, an AI-first suite, to provide immersive, technologically advanced fan experiences.

4. What kinds of activities will take place at the Infosys Theater?

Major concert tours, comedies, and high-profile athletic events, such as NBA and NFL Draft-related programs, will all continue to take place at the Infosys Theater.

5. What makes this collaboration important for Infosys?

The expansion highlights Infosys’ leadership in AI-driven digital transformation and experiential innovation, enhances its worldwide brand presence, and improves its ties to legendary sports teams.

Conclusion

The Madison Square Garden Family of Companies and Infosys have extended their multi-year cooperation, which represents a significant advancement in the integration of technology and live entertainment.

The partnership strengthens a common vision of revolutionizing fan experiences through AI, immersive storytelling, and next-generation digital solutions—ensuring Madison Square Garden stays at the forefront of international sports and entertainment innovation—by renaming the Infosys Theater at Madison Square Garden and expanding digital innovation initiatives.

Disclaimer

This article is based on official company announcements and publicly available information. It is intended for informational purposes only and does not constitute investment, legal, or business advice.