On February 13, 2026, the Hyderabad Chapter of the Public Relations Council of India (PRCI) celebrated World Radio Day with the theme “Radio and Artificial Intelligence – AI is a Tool, Not a Voice,” in collaboration with Loyola Academy.
While artificial intelligence might increase broadcasting efficiency, the human voice is still essential to radio’s credibility and emotional connection, according to the program, which was organized by the Department of B.A. Mass Communication at Loyola Academy in Alwal, Secunderabad.
Students sang a prayer to start the event. In his welcome speech, PRCI Hyderabad Chapter Chairman Shakeel Ahmed discussed radio’s ongoing importance in the digital age.
The vice-principal of Loyola Academy’s School of Arts, Humanities, and Life Sciences, Rev. Fr. B. Peter, emphasized the importance of using AI in media responsibly. He asserted that even as technology advances, communication must maintain its human values.
Public broadcasting’s technological adaptation
Akashvani Hyderabad’s head of programs, S. Ramesh Sunkasari, gave the president’s speech. He described how public service broadcasting is adjusting to new technology while preserving its reputation and the confidence of the general public.
The keynote speaker was C. Rajagopal, a former deputy director of All India Radio in Mumbai. He emphasized the need of preparation and discipline in radio broadcasting by drawing on his professional experience.
Frederick Michael and K. Ravindran, former RJs of All India Radio’s Yuvavani English Channel, participated in a special engagement session. They discussed the difficulties they had as comperes, how to prepare for shows and celebrity interviews, and special scripting moments. Additionally, they provided advice to students who wanted to work in media and radio. Hita was in charge of the session.
Four-time Indian Radio Forum Award winner Prateeka, RJ of Magic FM, discussed audience participation, stage presence, and confidence.
The host of “Pakka Hyderabadi” and RJ at Big FM, Grace Naomi, stated that radio fosters emotional bonds with listeners and emphasized sensitivity and thoughtful communication.
The Golden Globe Radio Award-winning anchor of Radio City 91.1 FM’s Evening Show, RJ Anusha, talked about her experiences interviewing over 300 celebrities, entrepreneurship, and social causes including breast cancer awareness.
Students have the opportunity to connect directly with speakers during an interactive Q&A session.
Shanaya and Harshitha were in charge of the program. Faculty members A. Hima Bindu, Josephin Bharathi, P. Vikram Kumar, N. Rajeshwari, and Tejasvini were present, along with department chair D. Elsita. Participating were students pursuing a B.A. in mass communication, a B.A. in psychology, and a B.Sc. in multimedia and animation.
Rahul, the vice-president of PRCI YCC at Loyola Academy, gave the vote of thanks. The speakers came to the conclusion that radio will always be centered around the human voice, even though technology must be used carefully.
