Despite signs of cooling in India’s housing market, demand for plotted developments remains strong, with developers like HoABL expanding aggressively into new cities and segments.
According to Abhinandan Lodha, demand for the company’s structured sales business is still rising even while home sales in India have begun to show symptoms of cooling.
Strong Demand for Plotted Developments in India
Real estate company With planned project launches this year, the House of Abhinandan Lodha (HoABL) intends to expand into new towns like Varanasi, Shimla, and Amritsar since it anticipates high demand for this market in 2026–2027.
Nagpur, Vrindavan, and Khopoli (Mumbai Metropolitan Region) are among the new locations that the Mumbai-based company, which specializes in branded land development, has lately expanded into. Depending on size and location, it offers plots between 1,200 and 5,000 square feet for ₹25 lakh to ₹5 crore.
Expansion Strategy and Growth Markets
“Wherever robust infrastructure development, enhanced connectivity, and increasing economic momentum start to shape a region’s growth story, HoABL aims to establish an early presence and create branded land developments that cater to both end-users and investors,” chairman Abhinandan Lodha told Mint. “Our approach remains straightforward.”
Plotted sales have experienced significant growth and price increases in recent years, which has led numerous major real estate developers to enter the market.
🏡 HoABL Expansion Highlights
- New Cities: Varanasi, Shimla, Amritsar
- Current Locations: Nagpur, Vrindavan, Khopoli
- Plot Size: 1,200–5,000 sq ft
- Price Range: ₹25 lakh – ₹5 crore
- Target: High-growth & tourist areas
- Focus: Early market entry
Rising Prices and Premium Positioning
“The typical plot size is roughly 1,500 square feet, and the average ticket size for our plotted developments is now around ₹97 lakh per plot.” This is a big change from 2021, when the average ticket amount for all of our initiatives was about ₹10 lakh, according to Lodha.
Projects situated in popular tourist or cultural locations like Vrindavan, Goa, Ayodhya, and Alibaug fetch high prices.
Diverse Buyer Profile and Investment Appeal
By creating upscale complexes with amenities, HoABL carved out a niche for itself as a pioneer in India’s branded planned sales market. The company’s clientele includes celebrities, business owners, and entrepreneurs in addition to professionals and senior executives.
“Whether they want to build a second home, protect land for future use, or diversify their long-term asset portfolio, many of these buyers see plotted developments as both a lifestyle and financial opportunity,” Lodha continued. HoABL recorded sales of about ₹2100 crore in 2025–2026 and projects a 25% increase in FY27.
📊 Growth & Investment Insights
- Sales FY26: ₹2100 crore
- Growth Target: 25% in FY27
- Avg Plot Price: ₹97 lakh
- Buyer Type: Investors & second-home buyers
- Trend: Strong demand despite slowdown
- Opportunity: Long-term asset growth
Land Acquisition and Industry Trends
According to Lodha, demand for the company’s planned sales business is still growing, at about 25%, despite the fact that home sales have begun to show symptoms of cooling.
Developers committed long-term capital to land in 2025, acquiring thousands of acres across important metro areas and growing corridors thanks to better balance sheets, disciplined underwriting, and a clearer demand picture. Anarock Research claims that overall land transaction volumes in 2025 were higher than those in 2024.
Broader Real Estate Development Strategy
Mumbai Metropolitan Region (MMR) dominated the activity in 2025 with 32 acquisitions covering more than 500 acres of land, according to statistics from Anarock Research. According to Anarock Group Anuj Puri, “importantly, land buying was not confined to luxury residential projects; integrated townships, planned developments, industrial parks, data centers, and mixed-use formats also dominated acquisition plans in 2025.”
HoABL has expanded into “vertical development,” which include normal residential and commercial projects, in addition to its primary planned development sector.
Affordable Housing and Vertical Expansion
It started its first affordable home project with Mittal Builders in Naigaon, MMR, last year. 8,838 applications were submitted for the project during the first phase, when 1,419 flats were put up for sale. Within two weeks of the launch, every unit was sold out.
In the future, HoABL’s vertical development strategy will concentrate on creating more reasonably priced housing projects supported by demand from young families and first-time homebuyers. This year, it intends to begin the project’s second phase.
Luxury and Commercial Projects in Pipeline
Additionally, the company is creating super-luxury and premium buildings in desirable areas. It is building a 48,000 square foot super-luxury residential complex next to Girgaon Chowpatty and a 66,000 square foot commercial real estate project near Churchgate in south Mumbai. Lodha continued, “We are also searching for further (vertical development) prospects in MMR.”
Frequently Asked Questions
1. What is causing projected developments to grow?
Even if traditional property sales in India are declining, planned land is still appealing due to lifestyle aspirations, investment diversification, and infrastructure growth in growing regions.
2. Which cities will The House of Abhinandan Lodha be visiting?
HoABL intends to expand into Varanasi, Shimla, and Amritsar, focusing on high-growth areas with robust infrastructure and demand driven by tourists.
3. How much do HoABL plots typically cost?
Depending on location and size, plots can cost anywhere from ₹25 lakh to ₹5 crore. The average ticket size is currently at ₹97 lakh, which reflects growing demand and premium positioning.
4. Who are the primary purchasers of planned developments?
Professionals, business owners, executives, and celebrities are among the buyers who are looking for long-term investments, second residences, or land banking opportunities in recreational and culturally significant locations.
5. Is HoABL solely concerned with planned developments?
No, HoABL is also growing into vertical initiatives, such as luxury and cheap housing projects, serving premium segments and first-time buyers in big cities like Mumbai.
Conclusion
Planned developments continue to be in high demand due to lifestyle demands and investment attractiveness. Despite a general slowdown in the housing industry, HoABL is well-positioned for long-term growth thanks to its expansion plan and diversification.
Disclaimer: This content is for informational purposes only and does not constitute financial or investment advice.
