Dhanteras 2025: Although there was some misunderstanding over the festival’s date, the most recent estimations and projections by Purohit indicate that it will indeed fall on October 18.
Dhanteras 2025: Despite the sharp increase in the price of gold and silver, traders anticipate robust sales as India prepares to celebrate Dhanteras.
The five-day celebrations will start on October 18, 2025, when people will purchase precious metals and worship Lord Kubera in accordance with long-standing customs.
Dhanteras, also called Dhantrayodashi, has long been a significant factor in the market for gold and silver. Even if silver has surpassed Rs 2 lakh per kilogram in certain places and gold is getting closer to Rs 1.3 lakh per 10 grams, economists think this would not deter festive demand.
To keep costs down and follow the Dhanteras purchasing custom, consumers could instead choose lighter coins or caratage.
Here is your Dhanteras guide as the D-Day countdown commences:
1. The shopping muhurat for Dhanteras 2025:
The date of Dhanteras was a little unclear, but according to Purohit’s estimates and the most recent changes, the celebration will really take place on October 18. According to the Hindu calendar, also called the panchang, Trayodashi Tithi Begins will start on October 18 at 12:45 PM and finish on October 19 at 1:10 PM.
2. Dhanteras purchasing muhurat for gold and silver:
According to the muhurat, October 18 from 4:30 to 8:00 PM is the most auspicious time of year to purchase gold and silver jewelry, coins, and idols. Priests explain that because it is Dhanteras muhurat, gold and silver may still be purchased even if it is a Saturday.
3. Expectations for Dhanteras sales:
Leading jewelers are optimistic about the D-Day sales. The director of PP Jewellers by Pawan Gupta, Piyush Gupta, remained optimistic about the gold rush on Saturday. Since families see gold as a sign of wealth and good fortune, Dhanteras has traditionally been a lucky time to purchase it. We think that tradition will continue to fuel demand even with this year’s increased pricing. According to Piyush Gupta, gold is more than simply a purchase; it is a sentiment associated with family gatherings and financial stability. Despite the stable pricing, customers consider gold a long-term investment, particularly during the wedding and Diwali seasons. Although we anticipate volume sales to be around 20% lower than they were the previous year, this translates into a strong 15–20% gain in value terms. This demonstrates that, despite price swings, gold is still a reliable and significant option,” he said.
Gupta said, “Festive demand is exhibiting good trends, with consumers emphasizing purity, straightforward pricing, and value.” This was in reference to special Dhanteras deals. We are giving out free presents with every transaction during Dhanteras, in addition to 5.9% manufacturing costs on all items. Coins, casual clothing, and wedding jewelry are still in great demand despite rising gold costs. Throughout all of our shops, we continue to prioritize fair pricing, trust, and joyful decor.
According to CNBC-TV18, Atul Sinha, COO of CaratLane, while discussing seasonal patterns, “Consumer interest is really robust leading into Dhanteras this year.” Customers are demonstrating their excitement and willingness to celebrate by arriving at businesses early to make purchases for the wedding and holiday seasons.
Despite the exorbitant cost of gold, he said, Indian buyers seldom ever postpone jewelry purchases for formal events. Customers are instead redefining their spending plans by choosing diamond-studded pieces, lighter designs, or lower karat gold (such as 9KT and 14KT) that strikes a balance between sentimental and tangible value.
The impact of lab-grown diamonds is noteworthy:
“Over the last year, we have witnessed lab-grown diamonds shift from curiosity to deliberate choice,” Rupesh Jain, co-founder of Lucira, told Moneycontrol about the emerging trend among younger customers. A younger, budget-conscious market now has access to bigger, better-quality stones since their costs are 40–70% less than those of mined diamonds. Beyond cost, design and openness are what are driving the change. Consumers nowadays are interested in the history of their jewelry, including its creation, the people it affects, and its meaning. Due to their ethical production and visual similarity to mined diamonds, lab-grown diamonds are the ideal representation of this new contemporary luxury. Millennials, who are willing to try out new materials and designs, are driving up demand. Tradition, however, continues to be crucial. Customers want the sentimentality and symbolism of gold and diamonds with a modern twist. The current trend of jewelry purchasing in India is defined by this fusion of tradition and modernity.
initially published at 12:49 p.m. on October 16, 2025