This Navratri, Vedanta Aluminium is celebrating the spirit of Shakti by empowering women in its outlying villages in Lanjigarh via a first-of-its-kind community program. More than 1,500 women in nine villages will benefit from the company’s distribution of more than 600 “Shakti Kits” under its unique “Navratri Milap” initiative.
The three pillars of women’s wellbeing—nutrition, cleanliness, and health—are all carefully promoted in each Shakti Kit. In addition to iron cookware, a traditional tool believed to help decrease anemia over time, the kits contain sanitary napkins, soap, handwash, and other hygiene necessities, as well as millet-based treats to improve nutrition. The campaign is a celebration of care and strength, and it includes festive products as well.
Each of the nine days of Navratri will be devoted to a different hamlet as part of the effort. By interacting with communities via traditional games and rangoli-making, Vedanta officials are transforming every distribution into a communal celebration. The program benefits about 600 homes in Putribhata, Khalguda, Balabhadrapur, Kadamguda, Kendubardi, Banigaon, Similibhata, Bundel, and Chanalima.
Speaking about the project, Vedanta Alumina Business CEO Pranab Kumar Bhattacharya said, “We believe that genuine growth is inclusive and participative, which is the foundation of our community development activities. Navratri honors Shakti, the goddess of fortitude, compassion, and tenacity. We wanted to honor that attitude this year by giving our communities’ women more influence. We are making an investment in their health and well-being by means of the Shakti Kits. This project supports our larger social impact initiatives, which include livelihood creation, skill development, healthcare, and education, paving the way for fair and sustainable growth.
Navratri Milap is a celebratory version of Vedanta Lanjigarh‘s main Community Connect initiative, Milap. This platform benefits more than 3,300 individuals in 16 villages by encouraging consistent interaction between the company’s staff and the communities they serve. Essential deliveries, communal dinners, and cross-cultural exchanges that foster a sense of community are all part of the monthly Milap activities.
The corporation continues to promote positive change across its operating regions by empowering people, bolstering families, and creating resilient communities that expand in tandem with industrial advancements via its integrated approach to community development.