Despite increased access to contemporary financial products, gold continues to be the most trusted investment for young Indians, with 62% of respondents selecting the metal as their top option, according to a survey.
According to the poll, roughly 62% of participants said that their most recent gold purchase was less than 5 grams, and 66.7% of respondents said that gold purchases are mostly their own personal choices. These findings highlight how Gen Z and Millennials’ perceptions of gold are evolving.
Tradition-led purchasing is gradually giving way to a more personalized, logic-driven approach, according to the Smytten PulseAI poll, which involved 5,000 consumers between the ages of 18 and 39.
In contrast to mutual funds (16.6%), fixed deposits (13%), stocks (6.6%), and cryptocurrency (1.9%), 61.9% of respondents said they would choose gold if they had Rs 25,000 to invest today.
In contrast to bank savings, mutual funds, or stocks, 65.7% of respondents said gold feels like the safest choice during uncertain economic times. These results highlight gold’s continued status as Gen Z and Millennials’ financial safety net.
According to the survey, 61.9 percent of recent purchases were under 5 grams, with 27.5 percent purchasing less than 2 grams and 34.4% purchasing between 2 and 5 grams, indicating a significant shift away from large, uncommon purchases toward lighter, more frequent buying.
Weddings no longer serve as the only occasion for many first-time buyers to purchase gold. While 23.9% stated an investment decision, nearly 24% claimed that their first gold purchase was prompted by their first salary or personal income.
