With a 6.2% compound annual growth rate, rural adoption is speeding up, indicating that health care is becoming more democratic in India, the report said.
According to a survey, the market for health-conscious food and drink in 12 categories has expanded at a compound annual growth rate (CAGR) of 11.7% over the last four years to reach Rs 63,093 crore. This growth is a result of growing knowledge of well-being.
Noodles, tea, soft drinks in bottles, atta, biscuits, cookies, salty snacks, oil, ghee, or vanaspati, salt, sliced bread, ready-to-cook mixes, morning cereals, and ice creams are some of these twelve categories.
Health-oriented food and beverage (F&B) products currently have a value of Rs 63,093 crore and have grown at a compound annual growth rate (CAGR) of 11.7% over the last four years, based on the Mainstreaming Health 2025 report by Worldpanel India.
It emphasizes that in the last year, 87.9% of Indian families had bought a health product. At 96%, urban penetration is almost ubiquitous, and rural areas are also catching up to the trend.
With a 6.2% compound annual growth rate, rural adoption is speeding up, indicating that health care is becoming more democratic in India, the report said.
With 80% of families purchasing healthier versions, staple categories including atta, salt, oil/ghee, and tea continue to dominate health penetration.
“Other goods,” such as ready-to-cook mixes (+46 percent CAGR), salty snacks (+34 percent), bottled soft drinks (+29 percent), and biscuits (+19 percent), have the highest growth, nonetheless, with relatively modest but quickly increasing penetration. Interestingly, people prefer to keep with health once they accept it,” the report said.
Furthermore, the health industry has very high rates of repeat business, with 91% of households nationwide and 96% of urban households making repeat purchases.
“This commitment indicates that health is becoming a part of consumer habits rather than just a fad,” the report said.
Additionally, the study shows that consumers are ready to spend 22% more for health items, with even those from lower socioeconomic groups paying 17% more.
It said that customers’ trust in health advantages as a value driver is the reason why some categories, including tea and bottled soft beverages, command the greatest prices.
The survey claims that families that deal with diabetes, heart problems, or high blood pressure need more medical supplies.
However, adoption in normal, disease-free homes is now increasing dramatically.
“Health, especially among younger homemakers (under 34 years old) and rural families, has shifted from being problem-led to prevention- and lifestyle-led,” the report said.