Rapido Ownly Launch: Zero-Commission Food Delivery Hits Bengaluru

Rapido is transforming the food delivery landscape in Bengaluru with its zero-commission platform, Ownly. Restaurants control pricing while customers pay transparent delivery fees, making this a fair and innovative alternative to traditional aggregators.

After launching a test in a few areas in November, Rapido is stepping up its efforts to distribute food by expanding its zero-commission platform Ownly throughout Bengaluru.

Rapido Ownly Expansion Across Bengaluru

With restaurants controlling pricing and delivery fees openly passed on to customers, the company is presenting Ownly as a structurally distinct model from other aggregators.

In order to increase customer awareness and onboard restaurants at scale, Rapido said during a roundtable with the National Restaurant Association of India (NRAI) that it would increase marketing for Ownly in Bengaluru.

Operational Areas and Marketing Push

The platform, which conducted pilots in Koramangala, HSR Layout, and BTM Layout, is now operating throughout the city, according to Vivek Vashishta, head of new initiatives at Rapido. He hinted at an impending marketing campaign by saying, “You are going to witness, especially across Bangalore, Ownly on your phones, Ownly splattered across your city as a brand.”

Rapido does not plan to stay restricted to a single market, Vashishta continued. “People will assume we do not mean business if we just remain in one city for an extended period of time. He indicated aspirations for growth outside of Bengaluru when he stated, “We need to scale throughout tier-1 cities.”

Zero-Commission Model & Restaurant Benefits

In contrast to other industry practices, Rapido has promised restaurant partners that it will not charge platform or visibility fees. Additionally, by avoiding commission-based arrangements, the strategy enables eateries to keep the entire order value. “We will not be making any money at the beginning. “We are fine with that because we need to promote growth for all of us to flourish,” Vashishta stated, adding that eventually, revenue will come straight from customers.

Transparent Delivery Charges

Ownly’s delivery fees will be distance-related and fully paid for by customers. “Ownly will bill the consumer directly for the actual cost of delivery. Transparent pricing will operate in this manner, Vashishta stated. “We are already charging customers the full shipping price. Our goal is to develop a fair and honest model.

Delivery Fleet & Quality Assurance

To guarantee food handling quality and prompt fulfillment as numbers increase, the platform will use two delivery fleets: Rapido’s current rider network and a specialized Ownly fleet.

NRAI Collaboration & Industry Support

NRAI, which has been collaborating closely with Rapido on the project, encouraged eateries to become involved. Pranav Rungta of the NRAI stated, “This is a partnership between NRAI and Ownly… a third wing of a delivery ecosystem that works for all of us.”

“What is been happening thus far is that restaurants bundle commissions, ads, and discounts into menu prices,” he continued, adding that unbundling expenses is a key component of the strategy. We must unbundle everything in this case.

According to NRAI, the pricing structure complies with Rapido’s pledges to the sector, retaining restaurant control over menu prices and doing away with markups and hidden fees.

Frequently Asked Questions

1. What is Rapido’s Ownly?

Rapido’s zero-commission meal delivery service, Ownly, lets eateries set their own menu prices and clearly pass on delivery costs to patrons. It seeks to provide an honest and equitable substitute for conventional aggregator models.

2. Where can I find Ownly right now?

Ownly is now operational throughout Bengaluru following a pilot in Koramangala, HSR Layout, and BTM Layout. Rapido intends to soon extend its reach to additional tier-1 cities.

3. How does Ownly’s pricing structure operate?

There are no platform or visibility fees, and restaurants keep all of the order value. To ensure transparency, delivery fees are distance-linked and fully paid for by clients.

4. What is Ownly’s delivery policy?

Ownly maintains quality and on-time delivery as order numbers increase by using two delivery fleets: a specialized Ownly fleet and Rapido’s current rider network.

5. What distinguishes Ownly from other meal delivery services?

Ownly unbundles costs by separating delivery fees from menu prices, in contrast to standard aggregators. By avoiding commissions, advertisements, and hidden markups, it provides a more open and equitable experience for patrons and eateries alike.

Conclusion

With its emphasis on openness and equity for both eateries and customers, Rapido’s Ownly signifies a change in the economics of food delivery. Ownly wants to draw in restaurant partners and grow rapidly throughout Bengaluru and other tier-1 cities by doing away with commissions and allowing eateries to determine their own prices.

In India’s cutthroat food delivery sector, Ownly aims to establish itself as a reliable substitute with specialized delivery fleets and an open pricing structure.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice.