Platform for sourcing business-to-business (B2B) clothing According to individuals Showroom B2B is in advanced talks to raise $17–18 million (about Rs 150–160 crore) in finance headed by Cactus Partners.
Investors like Jungle Ventures, Zephyr Peacock, Alteria Capital, and Lighthouse Canton are also anticipated to participate in the round, which is anticipated to include a combination of loan and equity.
The business is increasing its manufacturing-led execution, according to people with knowledge of the situation, in order to tighten control over production schedules, quality, and costs, especially for organized retailers and brand-led sourcing initiatives.
Strengthening backend systems that manage factories, suppliers, and buyers as volumes increase in both domestic and international markets will also be a part of the investment.
Confirming the news, Showroom B2B stated that the money will help it scale its manufacturing footprint and create more predictable, platform-led coordination throughout the garment value chain as part of its next phase of expansion.
The company intends to strengthen long-term sourcing relationships with brands, buying houses, and organized retailers over the course of the next 12 to 18 months. It withheld information on valuation.
According to Abhishek Dua, co-founder of Showroom B2B, “this fundraise enables us to establish a more resilient and transparent garment supply chain for organized retail and brand-led sourcing initiatives.” “Achieving design, affordability, quality, and timeframes at scale has always been our top priority. In order to serve customers more quickly, predictably, and thoroughly, we will keep making investments in people, technology, and manufacturing capabilities.
Founded in 2020, Showroom B2B is a physical sourcing platform that links clothing manufacturers with retailers and brands. It addresses inefficiencies in India’s disjointed textile supply chain by integrating internet ordering with physical experience centers.
Prior to this phase, in October 2023, the business secured $6.5 million in a round managed by Jungle Ventures, in which current investors and loan partners joined Accion Venture Lab, Saison Capital, and ICMG Partners. Showroom B2B has previously raised roughly $1.35 million in seed funding in January 2023 to expand its first marketplace and experience-store strategy.
