Urban Company IPO GMP today: Market watchers report that the company’s shares are trading on the gray market today at a premium of ₹40.
Day 3 of the Urban Company IPO:
On September 10, 2025, the Indian primary market saw the launch of Urban Company Limited’s initial public offering (IPO). The subscription period for the IPO would run until September 12, 2025.
This implies that investors only have one day to submit applications for the Urban Company IPO. For the Urban business IPO, the business has set the price range between ₹98 and ₹103 per equity share. Both the BSE and the NSE are considering listing the public issue.
With ₹472 crore going toward the issuance of new shares, the mainboard offering hopes to generate ₹1,900 crore from its debut offer. Offer for Sale (OFS) is the designated use for the remaining ₹1,428 crore. In the first two days of bidding, the public offering has gotten a lot of interest, according to Urban Company’s IPO subscription status.
Today’s IPO GMP for Urban Company
Long before the Urban Company IPO subscription period opened, the company’s IPO generated a lot of attention in the grey market.
Stock market watchers claim that the company’s shares are trading on the grey market today for ₹40, which is Re 1 more than the ₹39 premium from yesterday. Accordingly, the Urban Company IPO GMP today is ₹40, meaning that prospective investors would have a listing gain of almost 38%.
According to market watchers, the IPO GMP for Urban Company has increased from ₹28 to ₹40 over the last four days. Positive emotions in the Indian stock market and the robust Urban Company IPO subscription status are responsible for this.
They claimed that an Indian main market investor submitting an application for the Urban Company IPO would see a significant listing benefit because to the growing Urban Company IPO GMP.
Status of Urban Company IPO subscriptions
The public issue got 17.99 bookings at 11:51 AM on the third day of bidding. The book build issue’s retail section had received 25.92 subscriptions, while its Non Institutional Investors (NII) section had received 40.04 subscriptions. There have been 4.32 bookings in the Qualified Institutional Buyers (QIBs) category.
Review on Urban Company IPO
“With a market valuation of nearly 15,000 crores and revenues of 1144 crores with very low EBITDA margins, the valuation is richly priced, leaving very little on the table,” stated Sachin Jasuja, Head of Equities & Founding Partner at Centricity WealthTech, in response to a question about whether or not one should apply for the Urban Company IPO.
Although the industry has enormous potential and the business concept is appealing, the premium price calls for prudence. Before enrolling, investors must carefully weigh the dangers of the short term against the long-term potential.
Analysts Recommend Long-Term Subscription
“The IPO has great medium—to long-term potential given the company’s leading position, robust business model, improving financials, and extended development runway,” BP Equities said in its “subscribe” tag for the Urban Company IPO. As a result, we propose that the issue be “SUBSCRIBE.”
Mehta Equities has also given the Urban Company IPO a “buy” rating, stating that the business is seeking for a Market Cap-to-Sales ratio of around 10x, which is appropriately valued given current financials, based on FY2026e annualized profits and the fully diluted post-IPO capital.
However, we think that the company’s superior unit economics, premium service mix, and tighter supply-side integration might enable it to fetch a higher value than its other internet industry rivals in India.
Long-Term Growth Potential
These elements set it up for a scalable and lucrative development trajectory, as does its early leadership in a large and underserved services industry. There is no opportunity for a short-term re-rating since current value requires high growth and margin expansion.
Therefore, we encourage risk-tolerant investors who want to get exposure to the rapidly expanding home services sector to “SUBSCRIBE WITH RISK” the Urban Company IPO only for the long term.
Sushil Finance, Canara Bank Securities, Lakshmishree Investment, Dr. Choksey Finserv, and Arihant Capital have also designated the Urban Company IPO as a “subscribe” offering. SMC Global Securities and ICICI Securities, on the other hand, have a “neutral” opinion about the Urban Company IPO.
Details about the Urban Company IPO
The date of the Urban Company IPO allocation is most likely September 13, 2025. However, if there is a delay since the Saturday falls on this day, the Urban Company IPO allotment date is anticipated to be on Monday, September 15, 2025. Similarly, September 17, 2025, is most likely the date of Urban Company IPO‘s first public offering.